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2021 Black Friday Engagement Ring Deals

Black Friday is right around the corner, so it’s time to get thinking about what deals you want to take advantage of. This time of year tends to see big diamond ring discounts. So, if you’re planning on gifting one to someone special, you’ll want to think ahead.

Since Christmas and New Year’s are right around the corner, and Valentine’s Day is a short two months later, buying an engagement ring during Black Friday is a wise decision — even if you plan to store it in your dresser drawer for a few months. Search online to find the best deals being offered on engagement rings this Black Friday.

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When to Buy an Engagement Ring

While there are certainly sales at different points in the year, the Black Friday weekend is one of the best times to make a purchase. In fact, Lesley Harris, VP of sales at Brian Gavin Diamonds, states “the most competitive time for diamond purchases is going to be Black Friday/Cyber Monday weekend.”1 As a result, retailers often offer deep discounts to entice shoppers to choose their brand over others.

Just know that if you don’t move quickly, the particular diamond you were eyeing may be sold already.

Where to Buy an Engagement Ring

From online shops to local jewelers to big malls, there are many places to purchase an engagement ring. However, online stores can sometimes offer better deals. This is because they don’t have the overhead of a storefront, a cost that is often passed on to the customer through higher prices and limits their ability to offer deep discounts.

Here are some of the best places to purchase an engagement ring this Black Friday.


Costco is America’s favorite retailer to save big on just about any purchase you can think of. This includes engagement rings. While the average person spends $5,500 on an engagement ring, Costco offers a variety of options priced substantially lower.2

As part of Costco’s 2021 Holiday Savings Event, the retailer is offering $500 off a Round Brilliant Diamond Ring Band. This brings the price down to from $2,499.99 to $1,999.99.3

Be sure to keep checking back on Costco’s website as Black Friday draws near. You can expect even better deals as the big day draws closer.


Zales is a go to pick to find an engagement ring as they are literally known as “The Diamond Store”. Zales is the best place to find an affordable engagement ring this Black Friday as they are currently offering 30 to 50 percent off its entire site.4

With this sitewide deal, you can get high value engagement rings for great prices. Such as this 2 CT. T.W. Diamond Engagement Ring in 14K White Gold for $5,249.99, which is 30 percent off.5 As if that wasn’t good enough, you can get the 1 CT. T.W. Diamond Triple Cushion-Shaped Engagement ring for $699, a 67 percent discount.6

James Allen

James Allen is a reputable online jeweler with an amazing selection of engagement rings. Moreover, the retailer gives customers the ability to design a ring to their liking. Don’t worry about not liking your custom-made ring since James Allen offers free 30-day returns and a lifetime warranty on most of their engagement rings.7

Currently, James Allen hasn’t announced any sales for November 26. However, make sure to sign up for their email list to know the instant that the sale begins. Better yet, you get an instant 25 percent off on your first purchase.8

While you wait for Black Friday proper, you can get 25 percent off engagement rings as part of James Allen’s early Black Friday sales event.9 This includes a 14K White Gold Claw Prong Solitaire Engagement Ring for $58510 and a 14K White Gold Bezel Set Diamond Engagement Ring for just $652.11


As one of the largest jewelry stores in America, Kay is offering some of the largest deals this Black Friday on all their jewelry. As such, they are offering 25 to 50 percent off sitewide.12 In addition to this sitewide discount, you can also get up to 60 percent off on select items.13

Engagement rings are of course included in this sitewide sale. You can get their Diamond Bridal Set for $587.30, which is 30 percent off regular price.14 Even better, they are selling their Diamond Engagement Ring 1 CT. T.W. Round-cut 10K White Gold for just $1,199.99, a substantial drop in price from its original $1,999.99 price.15

Don’t Miss Out on Great Deals

Black Friday is a great time of the year to score some major deals when it comes to engagement rings. Regardless of when you plan to propose, picking up a ring during these sales can save you a good chunk of change, either allowing you to pocket that cash for the wedding or get more bling for your budget.

In addition to the deals we’ve shared here, don’t forget to search online for other sales as we get closer to Black Friday and Cyber Monday.

1 Action News Jax, The Best Time and Place to Buy an Engagement Ring 2 The Knot, Here's How Much to Spend on an Engagement Ring 3 Costco Wholesale, Round Brilliant 2.00 ctw VS2 Clarity, G Color Diamond Platinum Band 4 Zales 5 Zales, 2 CT. T.W. Diamond Engagement Ring in 14K White Gold 6 Zales, 1 CT. T.W. Diamond Triple Cushion-Shaped Frame Vintage-Style Engagement Ring in 10K White Gold 7 James Allen, Engagement Rings 8James Allen, Black Friday 9 James Allen 10 James Allen, 14K White Gold Claw Prong Solitaire Engagement Ring (Flush Fit) 11 James Allen, 14K White Gold Bezel Set Diamond Engagement Ring 12 Kay Jewelers 13 Kay Jewelers, Black Friday Online Only Deals 14 Kay Jewelers, Diamond Bridal Set 1/3 carat tw 10K White Gold 15 Kay Jewelers, Diamond Engagement Ring 1 ct tw Round-cut 10K White Gold